The reason why AMP EV is now regarded as innovative is simple, unique, and valuable. It provides continuous data monitoring – and crucial end-user feedback – to equipment manufacturers and operators competing in a swiftly evolving and expanding industry.

It also collects charging fees paid digitally by EV drivers, passing them on to network investors – a service AIC sees as an attractive potential ROI opportunity over many years.

Amp EV are experts in designing and installing Electric Vehicle charging solutions that run smoothly in real-world contexts. 

Their teams apply in-depth electrical engineering knowledge to infrastructure design, to help organisations transition to a more sustainable energy supply.

Their infrastructure is designed to support operational need, regulatory compliance and long-term performance.

EV chargers are built to different designs for a variety of reasons – some have smarter technical features, others are more focused on long-term reliability and user safety. Those differences matter.

As a company, Amp EV remains deliberately technology-agnostic.

Their teams work with all Open Charge Point Protocol (OCPP) Electric Vehicle chargers, so we are never tied to a single manufacturer or platform, and they never need to recommend something that won’t fit your context.

Amp EV are in this position because they have taken the time to build international relationships with leading charger manufacturers, so they can select the right solution for each client, not the easiest one for them to sell.

This means asset owners can avoid manufacturer lock-in and preserve future flexibility.

The right charger depends on how your site operates, how your drivers use vehicles, what power is available and what you need the system to deliver long-term. That’s why they start by consulting properly. They take time to understand your objectives, your users and your commercial priorities before anything is specified.

They then visit your site to understand the facilities, constraints and opportunities. From grid capacity to ground conditions, access routes to future growth plans, they design around reality, not assumptions. Only then do they select and engineer a product that is genuinely fit for purpose. Amp EV don’t force a square peg into a round hole just because it comes with better commercial terms. If it’s not right for you, they won’t install it.

As an independent specialist, Amp EV is well practiced at migrating existing or inherited chargers into an Amp EV-managed OCPP environment, extending asset life without unnecessary replacement.

Amp EV is committed to this sector and established for the long-term, to make sure our systems and the legacy systems you have inherited, work efficiently, effectively and consistently.  High standards are very important to us.

All of their installations are delivered in accordance with current electrical regulations and recognised industry standards, and each project is supported by structured commissioning documentation, defined service levels and ongoing performance monitoring.

With an in-house groundworks team, dedicated office-based technical support and decades of experience in service, maintenance and reactive call outs, Amp EV is designed to deliver consistent performance. We work to mutually agreed service standards, prioritise first-time fixes and back everything with 24/7 driver support.

Service delivery is underpinned by clearly defined KPIs covering uptime, response and resolution times.  Transparent project reporting supports governance, contract management and audit oversight.

Above all, they’re problem solvers. From first conversation to long-term operation, we take ownership of your EV infrastructure so that it works as hard as any other part of your organisation.

From design through to optimisation, Amp EV provides a single accountable pathway for EV infrastructure delivery.

Amp EV.  Turning EV ambition into working infrastructure.    

Data and revenue management systems both run on AMP EV’s bespoke software and supporting services platform which has been developed and commercialised in partnership with a fellow business in the North of England. With specialist technical and business input, plus financial guidance, from RedCAT, AMP EV is preparing for its next wave of growth throughout the UK.

Through sources like AIC, AMP EV’s aim is to secure the extra funding needed to roll out charge point networks across the UK for local authorities, colleges, NHS sites, and blue light services – filling the gap the Government and Chancellor cannot close, even though EV’s are an essential part of the UK green transition from fossil-fuels to clean green energy sources.

RedCAT was able to make important recommendations and introductions to AIC for several UK companies while in the Azerbaijani capital of Baku at COP29 in November 2024.

AMP EV is an example of skilled local entrepreneurs-cum-innovators putting their heads together and recognising a major national and global opportunity. However, the company then grew so rapidly that it soon needed external expert support.

RedCAT has been able to provide this at a series of critical commercialisation stages.

MD Alasdair Croft and his partners formed AMP EV in 2017 to install domestic chargers. When that became a financial ‘race to the bottom’, he saw growing public sector opportunities.

– Early days – A former Business Director with a fire alarm and security industry background, Alasdair worked previously in life-safety systems. This provided the governance, customer-centric and KPI experience needed to manage his own company – two companies in fact. But with swift growth, that was one too many. He decided to concentrate on AMP EV.

– Home-based EV chargers – AMP EV initially focussed purely on installing domestic EV chargers. At their peak, 50 to 60 were being installed per month. But almost all enquiries came from just two major EV charging manufacturers.

There were other limitations too. With the price point fixed, plus other challenges from the Government OZEV (Office for Zero Emission Vehicles) grant office, the domestic EV charging market was becoming unsustainable. When OZEV withdrew the grant funding, the market just became unviable, says Alasdair, and many EV charging companies pulled out of the sector.

– Public sector EV charger networks – Fortunately, AMP EV recognised an opportunity with Public Funded organisations as commercial and public sector demand for EV charging began to gain momentum. Alasdair also brings expertise in public tender procurement and AMP EV secured contracts successfully around the UK for a number of years.

– Opportunity knocks – In 2021, AMP EV invested in its own Open Charge Point Protocol (OCPP) back-office system powered by a Lancaster-based software house. This opened up further opportunities making AMP EV a truly agnostic business that now supports clients with impartial EV charging sector advice, knowledge and expertise.

– Bespoke solutions – As Alasdair explains, “… we don’t make a square peg fit a round hole because we get the best commercial terms. All chargers can charge your car. But some products solve problems better than others. We look at the whole picture and provide a solution which is fit-for-purpose and meets the needs of our clients.”

– Full service – As such, the service covers much more than simply installing chargers, and includes finding suitable sites, designing systems that meet specific needs, and working closely with clients through end-to-end projects.

– Housing Associations
AmpEV brings over three decades of housing sector expertise, helping associations electrify their fleets while often also filling local EV charging gaps. Their solutions—like Platform Housing’s DC rapid chargers—serve fleet vehicles by day and residents or the wider community by night. By combining operational savings with social value, they make the transition to electric both practical and impactful.

Talk to AmpEV about building charging that works for your fleet and your tenants.

– Utilities
With utilities, reliability is everything. AmpEV’s system-agnostic approach integrates chargers from multiple manufacturers into one central back-office system, all backed by 24/7 technical support and a single point of contact.  Clients often start with one or two existing charge points that they subsequently need to update and expand, as the EV needs of the company grow.   This was the case with Cadent Gas, where we have been working with legacy infrastructure to deliver a scalable, future-ready charging system.

It doesn’t matter what you start with, AMP EV design a system that is fit for purpose – powering your net zero fleet together.

– Universities
Higher Education campuses need charging that serves their fleets and their people. AmpEV works with universities across the UK to deliver campus-wide infrastructure—supporting electric vans and pickups overnight, and staff, students, and visitors during the day. They also upgrade outdated chargers to make sure they meet modern demand and sustainability goals.

Future-proof your campus charging and march towards Net Zero. 

– Public Sector & NHS
We know public budgets are stretched. That’s why AmpEV helps councils and NHS trusts retain 100% of their charging revenues, achieving ROI in as little as 7–10 years. By working with CPO contractors and leveraging Levi funding, they deliver cost-effective infrastructure that supports both fleets and communities.

They can optimise your revenue model and deliver lasting value.

– Defence & Aerospace
Security, compliance, and carbon reduction all matter in defence and aerospace. AmpEV’s team holds BPSS clearance and Cyber Essentials certification, giving you confidence in every aspect of project delivery. Their charging solutions cut fleet operating costs by up to 75% compared to standard combustion engines, while also supporting wider supply chain ESG commitments.

Partner with AMP EV to deliver secure, low-carbon fleet transition.

– Logistics
Companies that are constantly on the move, delivering goods to a strict timetable can’t afford downtime. That’s why AmpEV designs depot-based charging solutions that keep fleets moving, while also supporting staff EV schemes. Clients like Berry Global and EMR rely on us to reduce reliance on public networks, trial next-gen electric plant, and hit scope 1 carbon reduction targets.

Keep your fleet charged, cost-effective, and future-ready.

– Local Electric Vehicle Infrastructure (LEVI)

Another turning point has been the Government’s introduction of LEVI (https://www.gov.uk/guidance/apply-for-local-ev-infrastructure-levi-funding) to deliver on-street charging infrastructure for residents with no off-street parking.

However, the funding to local authorities is limited, and opens up the potential that AIC sees as an investment opportunity.

– Client-base – Clients currently include Cadent Gas, Northumberland County Council, Westmorland-in-Furness Council, Meadow Hall, NHS Digital, Wrexham Glyndwr University, Lancaster University, and the Lake District National Park.

2025 is due to see the 1,000^th charger operating on the AMP EV’s management system. Revenue by 2030 is projected to be £6 million.

One other important development step in 2023 was locating AMP EV in Banks, West Lancashire. As Alasdair puts it, “… wonderful things started to happen in Lancashire …” – including extensive help from the East Lancashire Chamber of Commerce, marketing support from the RedCAT network, and a growth and scale programme plus access to finance from Lancashire’s Business Growth Hub, Boost.

The latter does not generally include equity, private sector, or Government grant funding – which is a key reason why the RedCAT innovation development and commercialisation team stepped in.

RedCAT was established by, and is co-located with, the East Lancashire Chamber of Commerce.

Its prime purpose is to help innovators cross the infamous ‘valley of death’ commercialisation gap. The introduction of AMP EV and Alasdair to AIC was made under the fourth step of RedCAT’s four-stage sequential methodology – ‘Innovation’, ‘Ventures’, ‘Scale’ and ‘Advocacy’.

As part of advocacy, led by East Lancashire Chamber and RedCAT CEO Prof. Miranda Barker OBE DL and Chamber Director of Sustainability Stephen Sykes, RedCAT takes green-tech pioneers to make trade contacts, promote the North of England, and influence decision-makers, at UN COP climate summits.

AMP EV was part of RedCAT’s 2024 trade mission to COP29 in Azerbaijan where Miranda put forward several companies to make investment pitches to AIC.

“Lancashire and RedCAT have been and are the drivers that will take our business up to the next level,” explains Alasdair.

“In particular, the hive of activity that exists around the East Lancs Chamber helped us build our brand, with powerful networking as a Diamond Ambassadors member, help from Chamber Low Carbon to minimise our carbon footprint, plus the full suite of RedCAT support.

RedCAT’s individual commercialisation journeys are supported by assigned professionals who can help to identify and remove development barriers – from finding suitable premises, to accelerating R&D, creating demonstration units, and putting finished products into the hands of real customers!

AMP EV’s contact is RedCAT Ventures MD Stuart Thompson who with extensive experience in finance concentrates on ‘making growth happen’.

“Stuart has been instrumental in mentoring and supporting us and preparing AMP EV for funding. He also sits in on AMP EV’s marketing and strategy meetings where he gives us invaluable advice and the benefits of his wide experience,” says Alasdair.

Ironically, the AMP EV team initially wondered whether Alasdair could spare the time to go to COP29. Their positive decision to attend has paid back in spades.